{"id":2553,"date":"2012-03-15T16:50:00","date_gmt":"2012-03-15T14:50:00","guid":{"rendered":"http:\/\/daimon.me\/blog\/?p=2553"},"modified":"2012-03-15T16:50:00","modified_gmt":"2012-03-15T14:50:00","slug":"internet-versus-tv","status":"publish","type":"post","link":"http:\/\/daimon.me\/blog\/2012\/03\/internet-versus-tv\/","title":{"rendered":"Internet versus TV"},"content":{"rendered":"
\n

Citind prin blogul lui Mark Cuban, dau peste urm\u0103torul articol<\/a> \u00een care omu’ explic\u0103 cum TV (tele-viziunea) este \u00eenc\u0103 un mediu puternic \u015fi care nu are nicicum inten\u0163ia s\u0103 depun\u0103 armele prea cur\u00e2nd \u00een fa\u0163a avalan\u015fei digital-interconectate a internetului. S\u0103-i d\u0103m cuv\u00e2ntul:<\/p>\n

The views of a video on Youtube includes all the showings over an extended period of time. The ratings for SharkTank or any tv<\/strong> show all happened during the 1 hour the show was on the air. Which is exactly why TV is still a much more valuable advertising medium. Would you rather have your ad seen by the audience all within one hour, or over some unknown extended period ? Who knows how long it will take for your online video to reach 8mm unique viewers ? It will certainly be more than 1 hour.<\/p><\/blockquote>\n

S\u0103 \u00eencerc a traduce:<\/p>\n

Num\u0103rul de vizualiz\u0103ri ale unui videoclip pe Youtube include totul pe o periad\u0103 extins\u0103 de timp. Ratingurile pentru SharkTank sau orice alt\u0103 emisiune TV<\/strong> se m\u0103soar\u0103 pentru acel ceas c\u00e2t emisiunea este difuzat\u0103. Exact de asta televiziunea r\u0103m\u00e2ne mediul de publicitate mai valoros. Ai vrea ca reclama ta s\u0103 fie v\u0103zut\u0103 de audien\u0163\u0103 \u00eentr-o singur\u0103 or\u0103, sau \u00eentr-o perioad\u0103 de timp nu-i-clar-c\u00e2t-de-lung\u0103? Cine \u015ftie c\u00e2t poate dura online s\u0103 atingi 8’000’000 de vizualiz\u0103ri? Este cert c\u0103 va dura mai mult de o or\u0103.<\/p><\/blockquote>\n

Mno, un argument rotund, este? Solid. De altfel tot articolul este solid, s-ar putea s\u0103 v\u0103 intereseze, chiar ca simpli consumatori.<\/p>\n

\u015ei cred c\u0103 tocmai a\u0163i aflat de ce nu-i un motiv bun s\u0103 prive\u015fti la TV. Rolul televiziunii ce c\u00e2\u015ftig\u0103 bani din publicitate este s\u0103 v\u0103 \u0163in\u0103 prizonieri timp de un num\u0103r de minute, pentru a v\u0103 putea turna publicitatea pe g\u00e2t la finele lor. B\u0103rba\u0163ii ce se uit\u0103 la meciul Petrolul – \u00centors\u0103tura Buz\u0103ului nu au nici o \u015fans\u0103 s\u0103 evite reclamele la Ceresit intercalate \u00een meci. Gospodinele ce se uit\u0103 la telenovela preferat\u0103, chiar dac\u0103 fac efortul s\u0103 se ridice de la TV \u00een timpul pauzei, tot las\u0103 sonorul s\u0103 mearg\u0103. Timpul t\u0103u e valoros pentru cel ce face reclam\u0103.<\/p>\n

\u00centrebarea mea este \u00eens\u0103: c\u00e2t de valoros peste timpul t\u0103u pentru tine? C\u00e2t de dispus e\u015fti s\u0103-\u0163i petreci o or\u0103 la TV, for\u0163at s\u0103 consumi ce \u0163i se ofer\u0103? \u015ei mai ales: c\u00e2t de dispus e\u015fti s\u0103-\u0163i spun\u0103 altcineva care<\/em> or\u0103 o dedici televiziunii?<\/p>\n

Spre exemplu, eu \u00een ultima or\u0103 petrecut\u0103 pe internet am vizitat 13 saituri. Pe 3 din ele am petrecut cam 10 minute citind multiple pagini, iar pe celelalte \u00een medie cam 3 minute, citind c\u00e2te un articol. \u00cen secunda \u00een care m-am plictisit de un anumit sait, am \u00eenchis fila (tab<\/a>) \u015fi am citit altceva. Utilizatorul mediu de TV are la dispozi\u0163ie aproximativ 100 de canale, ca ordin de m\u0103rime. Eu am mii doar \u00een limba rom\u00e2n\u0103, \u015fi probabil zeci de mii dac\u0103 num\u0103r \u015fi saiturile \u00een limba englez\u0103. Pur \u015fi simplu nu se compar\u0103. Iar cel mai mare avantaj strategic pe care-l am eu, al\u0103turi de orice utilizator de internet, este c\u0103 pot s\u0103 aleg momentul c\u00e2nd interac\u0163ionez cu un sait: sunt ocupat timp de 8 ore la munc\u0103? Nu-i problem\u0103, c\u00e2nd ies de la munc\u0103 am timpul meu liber s\u0103 citesc\/vizionez exact ce vreau<\/em>, spre deosebire de privitorul la TV care-i limitat la ceea ce se difuzeaz\u0103<\/em> c\u00e2nd are el timp.<\/p>\n

Cam asta-i, pe scurt, povestea. La TV vezi ce evalueaz\u0103 oamenii de publicitate (advertiserii<\/em>) c\u0103 va pl\u0103cea maselor. Pe internet vezi ce-\u0163i place \u0163ie. La TV vezi c\u00e2nd vor al\u0163ii. Pe ‘net vezi c\u00e2nd alegi tu. \u015ei diferen\u0163a asta se ad\u00e2nce\u015fte cu fiecare zi ce trece, \u00eenspre libertatea ultimului mediu.<\/p>\n

Mark Cuban pariaz\u0103 \u00een articolul lui pe domina\u0163ia TVului, ca func\u0163ie a advertiserilor \u015fi ca mediu care finan\u0163eaz\u0103 entertainmentul. O fi a\u015fa, nu bag m\u00e2na-n foc. \u00cens\u0103 Prim\u0103vara Arab\u0103 n-a \u00eenceput la TV, eh?<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Citind prin blogul lui Mark Cuban, dau peste urm\u0103torul articol \u00een care omu’ explic\u0103 cum TV (tele-viziunea) este \u00eenc\u0103 un mediu puternic \u015fi care nu are nicicum inten\u0163ia s\u0103 depun\u0103 armele prea cur\u00e2nd \u00een fa\u0163a avalan\u015fei digital-interconectate a internetului. S\u0103-i d\u0103m cuv\u00e2ntul: The views of a video on Youtube includes all the showings over an …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2553","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-fara","7":"anons"},"_links":{"self":[{"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/2553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/comments?post=2553"}],"version-history":[{"count":1,"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/2553\/revisions"}],"predecessor-version":[{"id":2554,"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/2553\/revisions\/2554"}],"wp:attachment":[{"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/media?parent=2553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/categories?post=2553"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/tags?post=2553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}