{"id":192,"date":"2018-01-16T12:04:47","date_gmt":"2018-01-16T10:04:47","guid":{"rendered":"http:\/\/daimon.me\/aleph\/?p=192"},"modified":"2018-05-29T12:22:39","modified_gmt":"2018-05-29T09:22:39","slug":"cum-a-sarit-emag-peste-rechin-cu-ilustratie","status":"publish","type":"post","link":"https:\/\/daimon.me\/aleph\/2018\/cum-a-sarit-emag-peste-rechin-cu-ilustratie\/","title":{"rendered":"Cum a s\u0103rit eMag peste rechin. Cu ilustra\u021bie."},"content":{"rendered":"<p>Cam a\u0219a arat\u0103 nervii mei, \u00eentin\u0219i ca pe moa\u021be:<\/p>\n<div id=\"attachment_193\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/daimon.me\/aleph\/wp-content\/uploads\/2018\/01\/emag_dropped_the_ball.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-193\" class=\"size-medium wp-image-193\" src=\"https:\/\/daimon.me\/aleph\/wp-content\/uploads\/2018\/01\/emag_dropped_the_ball-400x328.jpg\" alt=\"\" width=\"400\" height=\"328\" srcset=\"https:\/\/daimon.me\/aleph\/wp-content\/uploads\/2018\/01\/emag_dropped_the_ball-400x328.jpg 400w, https:\/\/daimon.me\/aleph\/wp-content\/uploads\/2018\/01\/emag_dropped_the_ball-768x629.jpg 768w, https:\/\/daimon.me\/aleph\/wp-content\/uploads\/2018\/01\/emag_dropped_the_ball.jpg 870w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-193\" class=\"wp-caption-text\">Emag fa\u021b\u0103 cu webul: practici barbare<\/p><\/div>\n<p>Chestia din poz\u0103 este .. saitul eMag. Care sait, la ora 00:05 a devenit complet nefunc\u021bional. Din punctul de vedere al managerului de proiect, probabil o fi fost func\u021bional: ar\u0103ta o reclam\u0103, deci totul era \u00een grafic. Reclam\u0103 cu <em>teaser<\/em>. Cu \u00eendemn s\u0103 vizitezi diminea\u021b\u0103, pentru a vedea oferte.<\/p>\n<p>Doar c\u0103 .. eu unul \u00eencercam s\u0103 fac cump\u0103r\u0103turi. Cum ar veni, v\u0103zusem deja oferte. \u0218i voiam s\u0103 le dau bani, pe cuv\u00eentul meu de onoare! A\u0219a, vreo 2000 de lei.<\/p>\n<p>Doar c\u0103 am nimerit fix ora c\u00eend ei pl\u0103nuiau s\u0103-\u0219i \u00eenceap\u0103 campania.<\/p>\n<p style=\"text-align: center;\">~~<\/p>\n<p>\u00cen caz c\u0103 nu vede\u021bi problema cu acest <em>modus operandi<\/em>, m\u0103 ofer s\u0103 \u0219i descriu. Problemele sunt multiple.<\/p>\n<p><span style=\"text-decoration: underline;\">Partea 1<\/span>, aia practic\u0103:<\/p>\n<p>Eu n-am garan\u021bii c\u0103 produsele din co\u0219 mai sunt pe stoc diminea\u021b\u0103. Pur \u0219i simplu, aveam vreo dou\u0103 echipamente la care statusul era \u201d<em>Ultimele 2 buc\u0103\u021bi, gr\u0103be\u0219te-te s\u0103 comanzi<\/em>\u201d<sup><a href=\"#footnote_1_192\" id=\"identifier_1_192\" class=\"footnote-link footnote-identifier-link\" title=\"Sper c\u0103 se simte ironia de la 3 \u021b\u0103ri distan\u021b\u0103.\">[1]<\/a><\/sup>. Care-s \u0219ansele s\u0103 se trezeasc\u0103 altul \u00eenaintea mea, \u0219i s\u0103 vrea fix acelea\u0219i produse? Destul de mari, am p\u0103\u021bit-o deja la alte magazine mari.<\/p>\n<p>Pentru a exacerba problema, eMag nici nu au cea mai larg\u0103 palet\u0103 de produse; iar dintre alea, \u00een stocul magazinului se afl\u0103 sub 50% din ele, restul sunt \u201e\u00een stoc produc\u0103tor\u201d. Care livreaz\u0103 c\u00eend s-o nimeri. Cu alte cuvinte: dac\u0103 de seara p\u00een\u0103 diminea\u021ba se epuizeaz\u0103 un produs din stoc, am toate \u0219ansele s\u0103 nu g\u0103sesc unul care-i \u0219i la calitate \u0219i la pre\u021b similar. Pam-pam.<\/p>\n<p><span style=\"text-decoration: underline;\">Partea a doua<\/span>, aia personal\u0103:<\/p>\n<p>B\u0103i pule\u021bi indescriptibili! Eu dac\u0103 mi-am pierdut un ceas ad\u0103ug\u00eend produse \u00een co\u0219, nu \u021bin s\u0103-mi arunc timpul la gunoi. Dac\u0103 pierd timpul pe saitul vostru, poate c\u0103 vreau s\u0103 cump\u0103r ceva <em>acum<\/em>. Nu m\u00eeine, nu peste 8 ore, ci acum. Pentru a fi sigur c\u0103 m\u00eeine diminea\u021b\u0103 \u00eencep deja produsele alea s\u0103 se mi\u0219te spre mine.<\/p>\n<p>Practic, o campanie de-asta transmite un mesaj: c\u0103 se pi\u0219\u0103 pe timpul t\u0103u. Pagina aia de reclam\u0103 nu zice la ce or\u0103 revine saitul lor la normal, spre exemplu. Nici operatorii de la telefon nu \u0219tiu s\u0103 spun\u0103, sau nu au voie. Vrei s\u0103 cumperi ceva? P\u0103i e simplu, te treze\u0219ti c\u00eet mai devreme, \u0219i stai cu m\u00eena pe butonul de refresh.<\/p>\n<p>Bleah.<\/p>\n<p><span style=\"text-decoration: underline;\">Partea a treia<\/span>, teoretic\u0103:<\/p>\n<p>Oamenii \u0103\u0219tia au ajuns \u00een punctul \u00een care se comport\u0103 ca o veritabil\u0103 corpora\u021bie. Corpora\u021bie \u00een sensul prost al cuv\u00eentului. Imbecilitate <em>corporate<\/em>. <em>Weaponized idiocy<\/em>. Nimeni nu se mai simte r\u0103spunz\u0103tor. Caz \u00een care judec c\u0103 merit\u0103 plezni\u021bi, nu \u00eencuraja\u021bi.<\/p>\n<p>Apropo, ca s\u0103 nu zice\u021bi c\u0103-s eu <em>hater<\/em> gratuit, cam a\u0219a \u00ee\u0219i preg\u0103tesc oamenii s\u0103 reac\u021bioneze c\u00eend li se semnaleaz\u0103 probleme:<\/p>\n<ul>\n<li>Am sunat \u0219i la call center, ca s\u0103 le transmit c\u0103-s boi. Prima gagic\u0103 care \u00eemi r\u0103spunde la telefon se ofer\u0103 s\u0103 m\u0103 ajute ea s\u0103 plasez comanda. \u0218i anume, s\u0103-i spun ce produse voiam. Adic\u0103 &#8230; produsele pe care le aveam \u00een co\u0219, dar a c\u0103ror denumire sigur n-o \u0219tiam din cap, c\u0103 nu m-am t\u00eempit \u00eenc\u0103 s\u0103 memorez a\u0219a ceva. Cumva, personajul \u0103sta sinistru nu \u00een\u021belegea de ce \u00eencep s\u0103 m\u0103 enervez, c\u00eend ea \u00eemi ofer\u0103 non-solu\u021bii. Mi-a \u00eenchis pe la partea cu \u201d<em>Transmite c\u0103 cine s-a ocupat de campanie este idiot<\/em>\u201d.<\/li>\n<li>Sun \u0219i a doua oar\u0103, la vreo 10 minute distan\u021b\u0103. De data asta r\u0103spunde un tip. Care \u00eemi spune \u00eentr-o prim\u0103 faz\u0103 c\u0103 \u201deste o defec\u021biune tehnic\u0103\u201d, dar \u201dIT-ul rezolv\u0103 p\u00een\u0103 diminea\u021b\u0103\u201d. Bine? <strong>Deci campania lor publicitar\u0103 este de fapt o problem\u0103 tehnic\u0103<\/strong>. Dup\u0103 care omul \u00ee\u0219i d\u0103 seama ce gogoa\u0219\u0103 a tr\u00eentit, \u0219i \u00eencearc\u0103 s-o dreag\u0103 \u0219i el oferindu-mi s\u0103 comand prin telefon<sup><a href=\"#footnote_2_192\" id=\"identifier_2_192\" class=\"footnote-link footnote-identifier-link\" title=\"Moment &icirc;n care chiar am dat facepalm.\">[2]<\/a><\/sup>. Continuarea v-o imagina\u021bi.<\/li>\n<\/ul>\n<p>Pentru mine \u0103sta a fost punctul de inflexiune. Dac\u0103 am acceptat diverse t\u00eempenii \u00een trecut, de dragul convenien\u021bei, la faza asta au dat prea tare cu b\u0103\u021bul \u00een balt\u0103.<\/p>\n<p>A\u0219a c\u0103 &#8230; cu regret, \u00eens\u0103 de azi nu mai cump\u0103r nimic de la eMag. Nimic. Niciodat\u0103.<\/p>\n----------<ol class=\"footnotes\"><li id=\"footnote_1_192\" class=\"footnote\">Sper c\u0103 se simte ironia de la 3 \u021b\u0103ri distan\u021b\u0103.<span class=\"footnote-back-link-wrapper\">[<a href=\"#identifier_1_192\" class=\"footnote-link footnote-back-link\">&#8617;<\/a>]<\/span><\/li><li id=\"footnote_2_192\" class=\"footnote\">Moment \u00een care chiar am dat facepalm.<span class=\"footnote-back-link-wrapper\">[<a href=\"#identifier_2_192\" class=\"footnote-link footnote-back-link\">&#8617;<\/a>]<\/span><\/li><\/ol>----------","protected":false},"excerpt":{"rendered":"<p>Cam a\u0219a arat\u0103 nervii mei, \u00eentin\u0219i ca pe moa\u021be: Chestia din poz\u0103 este .. saitul eMag. Care sait, la ora 00:05 a devenit complet nefunc\u021bional. Din punctul de vedere al managerului de proiect, probabil o <a class=\"more-link\" href=\"https:\/\/daimon.me\/aleph\/2018\/cum-a-sarit-emag-peste-rechin-cu-ilustratie\/\">&#8230; > > > > ><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,6],"tags":[],"class_list":["post-192","post","type-post","status-publish","format-standard","hentry","category-comert","category-jurnal"],"_links":{"self":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts\/192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":2,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts\/192\/revisions"}],"predecessor-version":[{"id":199,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts\/192\/revisions\/199"}],"wp:attachment":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/media?parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/categories?post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/tags?post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}