{"id":206,"date":"2020-06-29T15:26:23","date_gmt":"2020-06-29T12:26:23","guid":{"rendered":"http:\/\/daimon.me\/aleph\/?p=206"},"modified":"2020-06-23T15:28:40","modified_gmt":"2020-06-23T12:28:40","slug":"fluturam-maria-ta","status":"publish","type":"post","link":"https:\/\/daimon.me\/aleph\/2020\/fluturam-maria-ta\/","title":{"rendered":"Flutur\u0103m, M\u0103ria Ta!"},"content":{"rendered":"

M\u0103 reg\u0103sesc \u00eentr-un articol scris de Doru \u0218upeal\u0103 pe tema \u201erevistelor\u201d<\/a> tip\u0103rite \u0219i distribuite de marile supermarketuri. \u0218ti\u021bi, porc\u0103rille alea pe care se irosesc o gr\u0103mad\u0103 de cerneluri, pentru a te anun\u021ba c\u0103 pateul cel mai prost de pe raft e redus cu 0,3 bani.<\/p>\n

Dar s\u0103-i d\u0103m cuv\u00eentul omului:<\/p>\n

(..) Obiectivul acestor tip\u0103rituri este de a pune presiune pe clien\u021bi, de a influen\u021ba \u00een mod determinant psihicul consumatorilor<\/strong>, de a crea sentimentul de omniprezen\u021b\u0103, de putere, de dominare a pie\u021bei \u0219i de inexisten\u021b\u0103 a alternativei. Min\u021bile \u0219i vie\u021bile oamenilor sunt agresate, uneori chiar de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103, de tiraje gigantice, mult supradimensionate, ale acestor bro\u0219uri, venind din partea a minim 5-6 comercian\u021bi diferi\u021bi.<\/p>\n

Oamenii \u0219i locuin\u021bele lor sunt pur \u0219i simplu invadate, f\u0103r\u0103 a li se cere permisiunea, f\u0103r\u0103 a fi aborda\u021bi doar cei care \u0219i-au exprimat acordul \u0219i f\u0103r\u0103 a exista vreo aprobare a comunit\u0103\u021bii sau a autorit\u0103\u021bilor responsabile teoretic de calitatea vie\u021bii locuitorilor.<\/p>\n

V-a\u021bi \u00eentrebat vreodat\u0103 de ce, \u00eentr-o scar\u0103 de bloc cu 12 apartamente, sunt \u00eenghesuite cu for\u021ba c\u00e2te 100-150 de bro\u0219uri ale Kaufland \u0219i tot at\u00e2tea ale lui Lidl, Penny Market sau Carrefour? Ce rost are avalan\u0219a asta? Cui folosesc aceste teancuri de h\u00e2rtie (nereciclat\u0103!), \u00een volume mult mai mari dec\u00e2t num\u0103rul de locuin\u021be?<\/p><\/blockquote>\n

Combate bine Doru. A\u0219a-i, \u00een r\u0103zboiul economic, nu mai agi\u021bi scutul \u0219i sabia, ci agi\u021bi materialele publicitare<\/a>. deea nu-i nou\u0103, a fost scris\u0103 \u0219i-n 2011.<\/p>\n

*<\/p>\n

Mi se pare a fi genul de chestiune \u00een care o m\u00een\u0103 de oameni pot totu\u0219i s\u0103 fac\u0103 un pustiu de bine.<\/p>\n

Bunica mea era avangardist\u0103, lua revistele de genul \u0219i le punea la fundul g\u0103le\u021bii de gunoi, pe vremea c\u00eend nu erau la mod\u0103 sacii din plastic. Al\u021bi pensionari luau cu bra\u021bul ziarele \u201egratuite\u201d de prin ora\u0219, \u0219i le duceau acas\u0103; probabil pentru a se \u0219terge la fund cu ele, sau pentru a \u00eempacheta pe\u0219tele \u00een ele. Oricum, utiliz\u0103ri mult mai valoroase dec\u00eet citirea<\/em> unor astfel de materiale.<\/p>\n

Acum e r\u00eendul nostru. Dac\u0103 spermaketurile[1]<\/a><\/sup> vor s\u0103 pun\u0103 presiune pe noi, hai s\u0103 facem inversul. Ne putem pi\u0219a pe ei \u0219i reclamele lor.<\/p>\n

Ce-ar fi dac\u0103 am lua bra\u021bul \u0103sta de reviste de la Kaufland<\/del> Lidl<\/del> Auchan<\/del> Penny<\/del> Selgros<\/del> ORICARE supermarket, \u0219i am filma \u00een direct d\u00eend foc la porc\u0103rie? Cu ha\u0219tag<\/del> hashtag, frumos, elegant, c\u00eet s\u0103 devin\u0103 la mod\u0103 s\u0103 faci chestia asta. S\u0103 devin\u0103 viral s\u0103-l arzi pe satana. Promit c\u0103 este \u0219i catharctic oleac\u0103, s\u0103 vezi cum se mistuie \u0219i cum se scorojesc imaginile at\u00eet-de-\u00eembietor-desenate. Ne mai \u0219i \u00eemb\u0103rb\u0103t\u0103m c\u0103 i-am sc\u0103pat pe vecinii no\u0219tri de povara de-a citi a\u0219a groz\u0103vii de publica\u021bii.<\/p>\n

Mi-ar pl\u0103cea s\u0103 v\u0103d \u00eentr-o zi prima pagin\u0103 a Youtube, la sec\u021biunea \u201eTrending in Romania\u201d, doar clipuri de genul. Clipuri cu Marea Vindecare Na\u021bional\u0103 de Reclame.<\/p>\n

E doar o idee.<\/p>\n----------

  1. Sic![↩<\/a>]<\/span><\/li><\/ol>----------","protected":false},"excerpt":{"rendered":"

    M\u0103 reg\u0103sesc \u00eentr-un articol scris de Doru \u0218upeal\u0103 pe tema \u201erevistelor\u201d tip\u0103rite \u0219i distribuite de marile supermarketuri. \u0218ti\u021bi, porc\u0103rille alea pe care se irosesc o gr\u0103mad\u0103 de cerneluri, pentru a te anun\u021ba c\u0103 pateul cel … > > > > ><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,12],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-comert","category-lumea-mica"],"_links":{"self":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":4,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":719,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/posts\/206\/revisions\/719"}],"wp:attachment":[{"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimon.me\/aleph\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}