{"id":3462,"date":"2013-08-14T01:49:51","date_gmt":"2013-08-13T22:49:51","guid":{"rendered":"http:\/\/daimon.me\/blog\/?p=3462"},"modified":"2013-08-14T01:49:51","modified_gmt":"2013-08-13T22:49:51","slug":"in-care-ma-amuz-putin","status":"publish","type":"post","link":"https:\/\/daimon.me\/blog\/2013\/08\/in-care-ma-amuz-putin\/","title":{"rendered":"\u00cen care m\u0103 amuz pu\u0163in"},"content":{"rendered":"
\n

Citeam acum ceva vreme o \u015ftire despre cum \u00eentr-o nu-\u015ftiu-care-\u0163ar\u0103 pachetele de \u0163ig\u0103ri vor deveni identice prin lege. Indiferent de con\u0163inut, ele vor avea acelea\u015fi \u00eensemne \u015fi avertismente. Bun. Ast\u0103zi aflu c\u0103 legea respectiv\u0103 a trecut, \u015fi c\u0103 \u00ee\u015fi produce efectele deja:<\/p>\n

\n

Plain cigarette packaging works: study<\/h3>\n

Plain packaging on tobacco products is associated with lower smoking appeal, greater support for the policy and a higher urgency to quit among adult smokers, a new study<\/a> has found.<\/p>\n

(snip)<\/em><\/p>\n

\u201cCompared with branded pack smokers, those smoking from plain packs perceived their cigarettes to be lower in quality, tended to perceive their cigarettes as less satisfying than a year ago, were more likely to have thought about quitting at least once a day in the past week and to rate quitting as a higher priority in their lives. Plain pack smokers were more likely to support the policy than branded pack smokers,\u201d the researchers said in their paper.<\/p><\/blockquote>\n

sursa<\/a><\/em><\/p>\n

Deci dom’le, f\u0103c\u00e2nd \u0163ig\u0103rile indiscernibile \u00eentre ele au reu\u015fit s\u0103 le reduc\u0103 factorul de “cool”. Nu mai e\u015fti smecher c\u0103 fumezi Marlboro, sau c\u0103 fumezi Winston ((Sau m\u0103 rog, care o mai fi avatarul cool-nessului \u00een materie de \u0163ig\u0103ri)). Dimpotriv\u0103, e\u015fti un fum\u0103tor ca oricare altul, un prost care se omoar\u0103 pe el \u00eensu\u015fi \u015fi care-i mai enerveaz\u0103 \u015fi pe cei din jur. Huo fum\u0103torilor, uite cum prin group-think am reu\u015fit s\u0103 \u00eenaint\u0103m valorile social-puritane.<\/p>\n

~ *~<\/p>\n

Eu am fumat 3 \u0163igarete “normale” \u00een via\u0163a mea, sau 3 \u015fi jum\u0103tate, nu-mi amintesc dac\u0103 am \u00eencercat \u015fi Carpa\u0163i. Cred c\u0103 da, \u00eemi amintesc gustul de a\u015fchii c\u0103rora le-ai dat foc, motiv din care am \u015fi aruncat mizeria dup\u0103 4 fumuri. Dar e cert c\u0103 3 \u0163ig\u0103ri sigur am \u00eencercat \u015fi am terminat; curiozitatea, deh. Am \u00eencercat, nu m-a prins. Pall-Mall, Kent, dracu mai \u015ftie ce am tras, dar de fiecare dat\u0103 la cap\u0103tul \u0163ig\u0103rii am r\u0103mas cu \u00eentrebarea “b\u0103i .. asta-i tot?”. Nimic, nimic interesant sau special, pula mea ((Ce-i drept, mie ar putea \u015fi un meteorit s\u0103-mi cad\u0103 la picioare \u015fi s\u0103 zic \u00een prima faz\u0103 c\u0103 nu-i special.)) … prea pu\u0163ine senza\u0163ii pentru a fi vreo Mare Chestie. Re\u0163in c\u0103 minunea aia de Kent mentolat o fost aproximativ interesant, \u00eens\u0103 doar at\u00e2t – aproximativ.<\/p>\n

Am crescut \u00een cas\u0103 \u00een care s-a fumat, am stat \u00eentre adul\u0163i pe vremea c\u00e2nd a fuma de fa\u0163\u0103 cu copilul era perfect acceptabil, am avut colegi de clas\u0103 care fumau dinainte s\u0103 aib\u0103 buletin. \u00cenc\u0103 nu pricep de ce \u0163ig\u0103rile sau fumatul sunt o at\u00e2t de mare chestie, sincer s\u0103 fiu. Probabil c\u0103 la faza asta au dreptate australienii: oricum vasta majoritate a c\u0103caturilor v\u00e2ndute oamenilor sunt cvasi-identice, hai s\u0103 t\u0103iem r\u0103murica b\u0103ie\u0163ilor de la publicitate. Dac\u0103 a\u015f auzi ceva similar despre m\u0103rcile de “bere” v\u00e2ndute sub diverse nume \u015fi ambalaje, dar altminteri \u015fi ele identice, n-a\u015f stres\u0103ri mai tare ((Apropo: am b\u0103ut o bere “neagr\u0103” numit\u0103 Argus, alcool 7,2 \u015fi produs\u0103 \u00een Polonia. At\u00e2t de acidulat\u0103 \u00eenc\u00e2t am avut arsuri la stomac dup\u0103 o doz\u0103, fut\u0103-i Trompi \u00een gur\u0103. Spre deosebire, Silva Neagr\u0103 \u00eenc\u0103 are vagi asem\u0103n\u0103ri cu o bere. Idem, Timi\u015foreana Nefiltrat\u0103 \u00eenc\u0103 seam\u0103n\u0103 a bere, spre deosebire de sucul acidulat v\u00e2ndut la doz\u0103 sub numele de Timi\u015foreana “normal\u0103”, uzual\u0103 \u015fi blond\u0103. \u00cencheiem digresiunea)). Progresul a constat \u00een aceea c\u0103 avem acum X m\u0103rci produc\u0103toare de produse, care toate concureaz\u0103 \u00eentre ele pentru a reduce calitatea \u00een numele competi\u0163iei economice. Cine poate pune mai pu\u0163in\u0103 carne \u00een salam, cine poate masca mai bine halul \u00een care sunt mititeii, cine aciduleaz\u0103 mai tare berea, cine vinde \u0163ig\u0103ri mai “slim” dar mai aromate artificial. Sictir.<\/p>\n

~*~<\/p>\n

\u00cen alt\u0103 ordine de idei, fumez. Chestia asta surprinde pe mult\u0103 lume, pentru c\u0103 rar m\u0103 vede cineva f\u0103c\u00e2nd chestia. Nu iau pauze la munc\u0103 cu scuza c\u0103 “eram la o \u0163igar\u0103”, nu afum toat\u0103 masa o sear\u0103 \u00eentreag\u0103, nu .. nimic din comportamentul specimenului uzual. \u015ei atunci?<\/p>\n

P\u0103i fumez, spre exemplu, King Edward<\/a>. Sau Blackstones<\/a>. Poate cinci \u00eentr-o lun\u0103, sau zece \u00eentr-o lun\u0103, 3 \u00eentr-o singur\u0103 sear\u0103 dac\u0103 nu-mi pas\u0103 c\u0103 a doua zi n-o s\u0103 simt gustul nici unei m\u00e2nc\u0103ri. Neimportant. Cert este c\u0103 recunosc mirosul \u0163ig\u0103rii de foi imediat ce-l simt \u00een aer, cum simt \u015fi recunosc mirosul tutunului rulat la foi\u0163\u0103 ((Mai pu\u0163in al pipei, n-am fumat \u015fi nu prea fumeaz\u0103 lumea \u00een jurul meu. Dar \u00een principiu \u00eel recunosc \u015fi pe \u0103la.)). Ar putea toate guvernele lumii s\u0103 dea ce legi vor ele, chestiilor ce se disting prin natura lor nu le pot fi r\u0103pite acele atribute f\u0103r\u0103 a le m\u0103cel\u0103ri. N-am fumat trabuc \u00eenc\u0103 ((De\u015fi, apropo, am \u00eent\u00e2lnit oameni care s\u0103 confunde \u0163igara de foi cu trabucul c\u00e2nd o v\u0103d prima oar\u0103 \u00een via\u0163\u0103.)), cum n-am b\u0103ut whisky ce cost\u0103 peste suta de dolari sticla \u00eenc\u0103. Exist\u0103 o m\u0103sur\u0103 \u00een toate, \u015fi recunosc c\u0103 nu mi-a\u015f permite. Dar oamenii din jurul meu recunosc imediat \u0163igara de foi; a\u015f putea s\u0103 o scot dintr-o cutie de pantofi a unui boschetar, imediat cum i-ai dat foc tutunului \u00eel sim\u0163i c\u0103-i altceva. Futu-i, sim\u0163i c\u0103-i altceva chiar \u015fi c\u00e2nd desfaci \u0163igara din ambalaj. Culmea, ca o remarc\u0103 lateral\u0103, chestiile astea sunt convins c\u0103 ar trebui s\u0103 fie norma, nu ceva extraordinar-de-ie\u015fit-din-comun. Dar noa, \u00eentr-o \u0163ar\u0103 cu tradi\u0163ie \u00een Carpa\u0163i \u015fi Snagov …<\/p>\n

~*~<\/p>\n

Bun, acestea fiind spuse, am de pus o \u00eentrebare. E clar c\u0103 scopul marketingului e s\u0103 v\u00e2nd\u0103 produse c\u00e2t mai proaste la pre\u0163uri c\u00e2t mai avantajoase produc\u0103torului, unor mase c\u00e2t mai mari. Nu e ceva discutabil, sub preten\u0163ia c\u0103 “ne facem cunoscut produsul” se minte absolut orice despre el. Coca-Cola era recomandat\u0103 sugarilor \u00eentr-o vreme.<\/p>\n

Nu-i foarte clar dac\u0103 marketingul (ca domeniu de activitate) are vreo legitimitate, el pretinde c\u0103 da. Pe de alt\u0103 parte, nici statul nu are o foarte mare legitimitate \u00een a b\u0103ga pumnul \u00een gur\u0103 diverselor firme. Teoretic rolul statului este de a fi doar arbitru \u00een diverse treburi – decident al criteriilor pentru “ce-i important pentru popula\u0163ie”, \u015fi apoi trasator al liniilor de marcaj pe care subiec\u0163ii ((Subjects, da. Sun\u0103 \u00eentr-un anume fel \u00een englez\u0103.)) trebuie s\u0103 le respecte.<\/p>\n

Ei, \u015fi \u00eentrebarea: cine are dom’le dreptate? Ar trebui statul s\u0103 intervin\u0103 \u00een drepturile persoanei-firm\u0103 de a-\u015fi reprezenta produsul a\u015fa cum vrea ea? Mai ales c\u00e2nd ambalajul nu con\u0163ine nici un fel de informa\u0163ie fals\u0103. C\u0103, sincer s\u0103 fiu, \u00eemi pare cam exagerat\u0103 reac\u0163ia descris\u0103 \u00een citatul de la \u00eenceputul articolului.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Citeam acum ceva vreme o \u015ftire despre cum \u00eentr-o nu-\u015ftiu-care-\u0163ar\u0103 pachetele de \u0163ig\u0103ri vor deveni identice prin lege. Indiferent de con\u0163inut, ele vor avea acelea\u015fi \u00eensemne \u015fi avertismente. Bun. Ast\u0103zi aflu c\u0103 legea respectiv\u0103 a trecut, \u015fi c\u0103 \u00ee\u015fi produce efectele deja: Plain cigarette packaging works: study Plain packaging on tobacco products is associated with …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[],"class_list":{"0":"post-3462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-fara","7":"category-societate-si-dezbateri","8":"anons"},"_links":{"self":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/3462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/comments?post=3462"}],"version-history":[{"count":1,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/3462\/revisions"}],"predecessor-version":[{"id":3507,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/3462\/revisions\/3507"}],"wp:attachment":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/media?parent=3462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/categories?post=3462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/tags?post=3462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}