{"id":3515,"date":"2013-08-19T20:19:19","date_gmt":"2013-08-19T17:19:19","guid":{"rendered":"http:\/\/daimon.me\/blog\/?p=3515"},"modified":"2013-08-19T21:44:23","modified_gmt":"2013-08-19T18:44:23","slug":"social-media-si-presiunea-publicului","status":"publish","type":"post","link":"https:\/\/daimon.me\/blog\/2013\/08\/social-media-si-presiunea-publicului\/","title":{"rendered":"Social media \u015fi presiunea publicului"},"content":{"rendered":"
\n

\u00cen primul r\u00e2nd, con\u0163inutul original. O gagic\u0103 posteaz\u0103 pe pagina de Facebook a grupului Subway urm\u0103torul text:<\/p>\n

\n

I used to work at Subway a couple months ago, but I quit. And what made me quit was one time a homeless man came in to get a sandwich. He asked if the sandwich would be more than $10. One of my coworkers told him no and he carried on. When he got down to the register, he was searching frantically for his money, and with such shame on his face he said he couldn’t find it and started to leave. But I called out to him and said I would pay for it. I got my credit card and paid for an entire meal for this man, with no discounts. Completely in full. He thanked me over and over. Then when the next person in line got to the register she told me how nice of thing I did. Now when everyone left I was in the back cleaning and my manager yelled at me. Telling me that if someone can’t pay for their food you tell them to leave. I told her that I wasn’t going to let him starve. It was 115 degrees outside. He was probably exhausted, dehydrated and very hungry. I was so baffled about the fact that I just got in trouble for helping someone in need. I was being constantly told by owners and supervisors of the company that this was a business about people and making people happy. But I guess the homeless aren’t people. So I quit a week later.<\/p>\n

surs\u0103<\/a><\/em><\/p>\n<\/blockquote>\n

\u00centr-o traducere pe scurt, fata o lucrat “acum c\u00e2teva luni” la Subway (din care \u00een\u0163elegem c\u0103 o lucrat foarte, foarte pu\u0163in .. dar despre asta mai \u00eencolo). \u00centr-o zi i-a venit un boschetar care s-o asigurat c\u0103 ce comand\u0103 \u00eel cost\u0103 mai pu\u0163in de 10 dolari, ea i-o g\u0103tit chestia, da’ tipu se dovede\u015fte c\u0103 nu avea nici m\u0103car banii \u0103ia. Omul d\u0103 s\u0103 plece, tipa pl\u0103te\u015fte \u00een locul lui, el zice mersi da’ managerul o mu\u015ftruluie\u015fte. Din asta ea \u00een\u0163elege c\u0103 de\u015fi supervizorii ei spun c\u0103 vor s\u0103 faci oamenii ferici\u0163i, boschetarii nu sunt oameni. A\u015fa c\u0103-\u015fi d\u0103 demisia.<\/p>\n

~*~<\/p>\n

Ei, chestiunea mi-a parvenit prin Twitter, unde am sus\u0163inut urm\u0103torul schimb de replici:<\/p>\n

danielapetrescu: Umanitate. \u201c@raluxa: Social media #fail due to lack of response: http:\/\/t.co\/OriwIwkIz1 – @SUBWAY still keeps quiet.\u201d<\/p>\n

daimonz: @danielapetrescu @raluxa Haida-de, o prostuta are O problema cu UN manager, si brusc urlam la lipsa de umanitate a firmei? Cam ardem pasii..<\/p>\n

danielapetrescu: @daimonz Unde-oi fi zis eu ca intreaga firma are o problema de umanitate, nu stiu. Dar poate-mi arati tu. @raluxa<\/p>\n

daimonz: @danielapetrescu Pai atunci de ce urla lumea pe social media la Subway? Probabil la headquarters habar n-au cine-i tipa aia.<\/p>\n

danielapetrescu: @daimonz Eu nu pot sa vorbesc decat in numele meu. Si mie mi se pare inuman gestul managerului.<\/strong><\/p>\n

daimonz: @danielapetrescu Pai bun, dar de ce e social media fail si de ce trebuie musai sa raspunda compania-mama? Ca ai dat RT unei chestii pe tema.<\/p>\n

danielapetrescu: @daimonz de vreme ce e un scandal care-a prins proportii si care se desfasoara in jurul numelui companiei mama, compania trebuie sa spuna cv<\/p>\n

danielapetrescu: @daimonz pe mine nu scandalul lor din social media ma interesa, ci faptul ca pe lume exista oameni care gandesc ca managerul respectiv.<\/p>\n

danielapetrescu: @daimonz cand lui Oprah nu i s-a aratat o geanta intr-un magazin din Elvetia, pe motiv ca era prea scumpa, ELVETIA si-a cerut scuze.<\/p><\/blockquote>\n

~*~<\/p>\n

\u00cen primul r\u00e2nd, c\u00e2teva vorbe despre \u00eent\u00e2mplarea \u00een discu\u0163ie. Numita Savannah pare a fi o tineric\u0103 abia ie\u015fit\u0103 de pe b\u0103ncile facult\u0103\u0163ii, dac\u0103 nu ale liceului direct:<\/p>\n

\"Savannah<\/a>
Savannah Baker<\/figcaption><\/figure>\n

Eu, ca manager al ei, i-a\u015f fi spus exact aceea\u015fi chestie ce i s-a spus deja. Spre exemplu, pentru c\u0103 o t\u00e2n\u0103r\u0103 este u\u015for impresionabil\u0103, iar ca manager chiar nu vrei pe cineva u\u015for impresionabil d\u00e2nd piept cu clien\u0163ii. De ce? Poate pentru c\u0103 dup\u0103 ce pl\u0103te\u015fte ea masa pentru 2-3 boschetari, e posibil s\u0103 se fac\u0103 o coad\u0103 de cer\u015fetori la u\u015fa magazinului, pe sistemul simplu c\u0103 “e o proast\u0103 acolo, s\u0103 ne \u00eencerc\u0103m \u015fi noi norocul<\/em>“. Zilnic. Nu doar \u00een Rom\u00e2nia cer\u015fetorii au tupeu. Dup\u0103 care clien\u0163ii normali cam pleac\u0103 sc\u00e2rbi\u0163i, fast foodul prinde o imagine na\u015fpa, iar tu ca manager trebuie s\u0103 te speli pe cap cu situa\u0163ia. \u0102sta e rolul managerului, s\u0103-\u015fi educe \u015fi conduc\u0103 angaja\u0163ii astfel \u00eenc\u00e2t s\u0103 fie bine \u015fi pentru firm\u0103 \u015fi pentru client. Dac\u0103 trebuie s\u0103 m\u0103cel\u0103re\u015fti visele roz ale angajatului uneori, asta e. Business as usual<\/em>.<\/p>\n

Dac\u0103 omul \u00een discu\u0163ie era \u00eensetat, un pahar cu ap\u0103 de la robinet nu te cost\u0103 s\u0103-i dai ((Cuvintele magice: “Sorry you can’t buy this, can I at least get you some water?”. Foarte complicat, pe bune.)). Dac\u0103 e deshidratat chemi o ambulan\u0163\u0103<\/em>. \u0162ii musai s\u0103-i oferi ceva de haleal\u0103, pentru c\u0103 era probably<\/em> mort de foame ((Deci ai tu impresia, bazat\u0103 pe impresionabilitatea ta))? \u00ce\u0163i \u00eentrebi \u015feful direct dac\u0103 nu po\u0163i s\u0103-i faci un discount mare sau s\u0103 inventeze el un motiv ca s\u0103 scoat\u0103 un sandvi\u015f deja ieftin complet gratis. Ideea e c\u0103 tu ai un \u015fef \u015fi ai o fi\u015f\u0103 a postului; dac\u0103 vrei s\u0103 treci peste fi\u015fa postului, \u00ee\u0163i \u00eentrebi \u015feful. Vrei s\u0103 aju\u0163i boschetarii? Unele restaurante las\u0103 seara resturile de m\u00e2ncare \u00een afara pubelei, cu scopul declarat ca oamenii str\u0103zii s\u0103 vin\u0103 \u015fi s\u0103 se serveasc\u0103 cu ce pot. Vrei s\u0103 aju\u0163i? Bag\u0103 mare \u015fi \u00eempinge-\u0163i \u015feful s\u0103 fac\u0103 un gest similar.<\/p>\n

Apropo, eu nu v\u0103d niciunde ca angajata s\u0103 fi fost pedepsit\u0103 cumva. Nu tu avertisment scris, nu concediere, nimic \u00een afar\u0103 de o mustrare verbal\u0103 c\u00e2t s\u0103 re\u0163in\u0103 fata c\u0103 cine n-are bani nu-i client. Ea s-o \u00eembufnat nevoie-mare, \u015fi \u015fi-o b\u0103gat demisia. Dac\u0103 o mai fi discutat pe tem\u0103 cu managerul ei nu putem \u015fti, ea nu precizeaz\u0103. Dac\u0103 o fi \u00eentrebat pe \u015feful urm\u0103tor ierarhic iar nu \u015ftim, \u00een schimb \u015ftim c\u0103 i s-a transmis s\u0103-i fac\u0103 pe clien\u0163i ferici\u0163i, de c\u0103tre multiple persoane. Poate trebuia managerul s\u0103-i explice mai pe \u00eendelete c\u0103 pl\u0103titul mesei clien\u0163ilor cu cardul propriu nu e cea mai fericit\u0103 alegere … e posibil, cam asta e singura vin\u0103 ce i-a\u015f g\u0103si-o omului. C\u0103 nu \u015fi-a explicat pe \u00eendelete decizia, \u015fi c\u0103 a vorbit de fa\u0163\u0103 cu publicul \u00een loc s\u0103-\u015fi ia angajata deoparte<\/del> ((Recitind, descop\u0103r c\u0103 discu\u0163ia a avut loc dup\u0103 ce au plecat clien\u0163ii.)).<\/p>\n

~*~<\/p>\n

Revenind la discu\u0163ia despre social media: eu nu v\u0103d ce ar trebui s\u0103 contribuie corpora\u0163ia Subway la discu\u0163ie. E o \u00eent\u00e2mplare banal\u0103 de munc\u0103, disagreement<\/em> \u00eentre subordonat \u015fi \u015fef. Subordonatul are impresia c\u0103 \u015feful a luat o decizie proast\u0103, dar nu \u00eencearc\u0103 s\u0103 rezolve problema, nu \u00eencearc\u0103 s\u0103 discute pe scara ierarhic\u0103, doar \u00ee\u015fi d\u0103 demisia. Probabil nimeni altcineva din cadrul companiei nu are idee de \u00eent\u00e2mplare, e doar un incident minor de munc\u0103.<\/p>\n

Dup\u0103 care vine beh\u0103itoarele pe re\u0163elele sociale \u015fi \u00eencep s\u0103 urle c\u0103 vai, ce fat\u0103 bun\u0103 la fuflet \u015fi ce r\u0103i este corpora\u0163ia. Ce s\u0103 zic, ce e de zis?<\/p>\n

Din punctul meu de vedere, Subway nu au ce r\u0103spunde, nici \u00eencolo nici \u00eencoace. Dac\u0103 ar face PR pe stil vechi, ar r\u0103spunde exact ce am zis \u015fi eu dinsus: managerul are dreptate, fata n-a respectat procedura \u015fi nici n-a cerut clarific\u0103ri mai apoi, duc\u0103-se \u00eenv\u00e2rtindu-se. Dac\u0103 fac PR pe stilul nou \u015fi la mod\u0103, probabil vor b\u0103ga c\u00e2ndva o dum\u0103 expirat\u0103 cum ca “cerceteaz\u0103 chestiunea” \u015fi “vor lua m\u0103suri”, dac\u0103 cumva prinde suficient\u0103 trac\u0163iune povestea asta. \u015ei cam asta-i tot.<\/p>\n

Nu mi-e clar dac\u0103 exist\u0103 companii capabile s\u0103 mai fac\u0103 PR pe stilul vechi, \u00een care uneori \u00eei transmi\u0163i interlocutorului c\u0103 nu-i treaba lui ce se \u00eent\u00e2mpl\u0103 \u00een cadrul companiei.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00cen primul r\u00e2nd, con\u0163inutul original. O gagic\u0103 posteaz\u0103 pe pagina de Facebook a grupului Subway urm\u0103torul text: I used to work at Subway a couple months ago, but I quit. And what made me quit was one time a homeless man came in to get a sandwich. He asked if the sandwich would be more …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":{"0":"post-3515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-societate-si-dezbateri","7":"anons"},"_links":{"self":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/3515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/comments?post=3515"}],"version-history":[{"count":1,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/3515\/revisions"}],"predecessor-version":[{"id":3519,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/posts\/3515\/revisions\/3519"}],"wp:attachment":[{"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/media?parent=3515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/categories?post=3515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daimon.me\/blog\/wp-json\/wp\/v2\/tags?post=3515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}